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How to Install and Debug the Facebook Pixel using Google Tag Manager
As a digital marketer, juggling a variety of advertising platforms is just a part of everyday life. From Google Ads and Facebook to Twitter, LinkedIn, AdRoll, and more, you’re used to having a lot on...
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Megalytic Introduces Instagram Reporting
Megalytic has rolled out integration with Instagram Insights data. Marketers can now easily incorporate Instagram performance data into their reports. The data available includes: followers, posts,...
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How to Share Access to a YouTube Brand Account With Your Agency
Businesses of all sizes are expanding their use of YouTube videos for marketing and customer support. But, how do you share access to your business YouTube account with other people who work with you...
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Digital Marketing Reports - The Key Components
Whether you do digital marketing for an agency or an internal team, you probably need to create monthly reports summarizing the performance of your campaigns. These reports showcase the successes of...
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How to Get Google Analytics Certified: Step-by-Step
Every digital agency and internal marketing group needs a Google Analytics expert. Since you are reading this post, you’ve probably decided that you want to be that expert. Or maybe you’ve been...
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An Example Instagram Report Template for Agencies
2018 was the year that Instagram became a major internet marketing platform, with nearly 1 billion users. If you didn’t already have a brand presence on the social media platform, you probably started...
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Google Analytics Training Options
Google Analytics is an indispensable tool for digital marketers. But, with so many metrics and reporting options, it can be overwhelming to figure out on your own. Luckily, there are a lot of great...
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Megalytic Introduces YouTube Analytics Reporting
Megalytic has recently introduced integration with YouTube Analytics. Much of the YouTube channel and video analytics data that is available in YouTube Studio can now be pulled into Megalytic reports.
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Agency Markup for Advertising Reports in Megalytic
Agencies that provide advertising services for clients often get paid by marking up the cost of that advertising. For example, the client and agency may agree to run a Facebook advertising campaign...
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TapClicks Acquires Megalytic to Further Expand Global Footprint
SAN JOSE, Calif. -- October 30, 2019 -- TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced that it has acquired Megalytic, a...
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Resize your Widgets in Megalytic Reports
Great news! Megalytic has introduced resizable widgets for your custom reports! As we’ve mentioned in a previous post, it’s crucial when presenting data in your reports, to display it in a way that’s...
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GUEST POST: What is Data Visualization?
In 1918, an advertisement in the San Antonio Light displayed a phrase that would quickly become a household idiom:“An image is worth a thousand words.”
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